Color Concept by Astrid Davidse
Color Concept by Astrid Davidse
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Global color trends

26 Feb 2021 12:41

Colors are so important for our business, and we all have to follow "the trends". These trends in colors now are universal. It's connected to the global marketplace.

Clusters of similar trend colors can be found in very different sources, like trend fora, blogs, etc., and in all languages and countries.

As there are many colors in lots of variations to work with, much attention goes to "Color of the Year" announcements. We all like simplicity in this world with so many options.

Take the latest colors of the year, as introduced a few months ago by Pantone:

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Not an easy color? Well...

22 Sep 2020 15:35

Did you enjoy Summer? Looking forward to Autumn? Found you an exciting trend color that goes perfectly with brownish Autumn tones. As an ex-fashion girl, I see purple in fashion doing beautiful things.

I know, purple is really a fierce color, so that does not fit easily into my selection of beautiful, trendy, and yet 'salable' colors for interiors and home textiles.

The less extrovert cousin in that color spectrum is lilac. It's still a bit daring, but I see great options!

Especially if you're a home fashion brand that wants to show a fresh update, there are certainly options to make your collection stand out with lilac.

Here are some examples of how we applied the two lilacs of my Color Concept Palette 'Free Spirit' in Design Mady, Kiara, and Hazel:

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Extra Trend Colors anyone?

27 May 2020 12:21

It's a tradition to give our Color Concept customers an extra color group. On top of the 9 color groups that are normally included in each Color Concept season.

Now that we cannot go to fairs, we need to find most inspiration online. So, here's an extra color inspiration for you, even if you have not bought our latest Color Concept, you can download this special Color Group. You can find the download link to our website later in this post.

Because Italy has been so badly affected by the Coronavirus, we dedicate our new color group to the beautiful Italian landscape. If I'm correct, Italy is opening up for visitors in the next weeks. So, have a look at the colors you can see when you are there.

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Kids anyone?

11 May 2020 15:03

Did you know that we also make kids' designs?

We were never huge on that, designs for the little ones. And we only want to bring something BIG if we can be distinctive in that style.

You know us for our stripes, checks, geometrics, and for several years now, hand-painted designs and digital designs. But 4 of our 10 designers got so enthusiastic that we now have a whole collection of very diverse designs for kids, have look at some results:
 
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10 Designers, 10 Styles

29 Apr 2020 14:49

Behind the designs, let me introduce you to our designteam! 

 

Our design team has grown considerably in recent years. In total, we now offer designs made by 10 different designers.

Some customers choose designs from one specific designer. Especially when they have a very specific style and remain very loyal to it.

And of course, we are very proud of the fantastic talents in our team. It's time we put them in the spotlight. We start with Astrid. Astrid #2 that is...

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Working online, more than ever

17 Apr 2020 17:15

More than ever, the world is online now. The only way to get things done in our business, I guess.

For you too? Getting any business done right now?

The challenge is to adapt to the new reality of not traveling and meeting physically.

Easy enough for us. Offering designs online was already the best option available to our clients. And our curated Trend Color Harmonies can be bought online.

We did not see this virus crisis coming. But we did see how working online with us was already growing every year. Luckily, we invested in a website to show our portfolio online.

Here is a screenshot how this looks.

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Life Upside Down?

9 Apr 2020 17:19

Did life turn upside down? Are you concerned about loved ones? Scared?

This whole situation is confusing and gives me a strange feeling. A combination of restlessness, anxiety, curiosity, and I'm also excited about what to do next.
Our freedom to do what we want suddenly changed, probably for more than a few weeks. We are not used to that.

But let's not give in to fear and endless news watching. This situation will pass. Our lives go on and, let's be realistic, it's not the Zombie-Apocalypse.

 

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9x5 is a lot of Colorways

17 Feb 2020 16:50

We love to color and recolor designs. And we do it a lot. For our pattern design collection, for our clients, and for our Color Concept development.

Ever since our Color Concept Edition Spring/Summer 2020, we include in the package 5 designs, copyright-free. T
hese designs come in very different styles: stripe, check, ornamental, botanical, and geometric.

 

Each pattern design is colored 9 times to show how easy our colors combine. Here is just one example from the Spring/Summer 2021 color group 'Antique Shop':

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Even the Blues go Green

7 Feb 2020 16:46

Here is a new inspiration board I'd like to share with you! It's from the Botanical Blues color group. A warm color group that you now see in the interior stores.

And we still use this Winter 19/20 color group with great pleasure. That is the advantage of interior trend colors, they last longer than fashion colors.

When you click on the image below, you see our Pinterest board. There you can find even more color inspiration. Follow us on Pinterest and you will always see the latest Pins.

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Blues? Should I have blues?

28 Jan 2020 12:54

Do annual 'Color of the Year' announcements influence your color choices?

Working with trend colors every day, I take these yearly 'highlights' for granted. For me, it is more about combinations of colors. And variations in color groups. That's what makes products and collections look great!

But then it's primarily PR promotion. Pantone uses it to communicate wider than B2B. And all bloggers, newsletter writers, and other media eagerly include it in their feed. Let's say it gets noticed and shared in a big way. So it definitely helps to sell lots of coffee-mugs in Classic Blue!

Right now there is a lot of echo about 'blue.' Clients ask how that works with that blue color that is so important this year.

I'm like, sure, blue is essential. It's in our Color Concept color groups for 2021. Same in those for 2020. Oh yes, and in 2019 too. Long before Pantone suddenly put Classic Blue in the spotlight.

So our customers had already applied those colors and are therefore entirely 'on-trend.'

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