We process and store your data in a confidential manner. In order to provide you with the right information, we have drawn up this privacy statement. If you have questions about the processing of your personal data, please contact us.


  1. About us

Astrid Davidse Design, AD Color Concept or Color Concept by Astrid Davidse

+31 (0)70 306 06 23

Astrid Davidse, founder and partner

Martin Salet, founder and partner


  1. Personal data

We process these personal data

  • Name
  • Email address
  • Phone number
  • Address
  • Chamber of Commerce number and company name
  • VAT number
  • Other information that you have provided yourself


How did we obtain your personal data?

We have obtained the above personal information from you because:

  • you made an order and requested an account for it;
  • have completed our contact form;
  • you have entered into an agreement with us;
  • you have registered for our newsletter;
  • you have provided this information to us in another way.


  1. Purposes

We process personal data for these reasons

We only process your personal data when we are allowed to do so and for the purposes we have described below.


If you order one of our designs or a color concept guide, we receive your personal data. We then process the data that are necessary for the execution of that agreement, such as being able to send the products and making an invoice. When paying, we will also see which bank account this is from and who the account holder is. When you request an account for this, we also process your data to create that account.


Because of our administrative duty, we keep this information for 8 years. In addition, we also store the details of the order to answer questions about the order or the license and to be able to check the payment. This also makes it easier for you to place an order with us again.


Fairs and events

Sometimes we are at fairs, markets and events and you can also buy our beautiful designs there. We then need your e-mail address to be able to send the invoice to you and we will of course receive your payment details. We keep the invoice and payment details for 8 years.


License or transfer of copyright

We grant a license for the use of designs or transfer the copyrights. We record these agreements, for which we also process your data. These are necessary for the execution of the contract.


In the case of a license, we keep this information at least for the duration of the license in order to be able to secure the agreements made. We retain the data required for the transfer of copyright until the moment that the copyright expires in accordance with the Dutch Copyright Act, in order to prove that the copyright has been transferred.



Furthermore, we process your name, website, telephone number and e-mail address to be able to contact you, for example about your order or when you have questions. We will keep your name and e-mail address for 4 years, so that we can provide you with sufficient service.



We are happy to send you a newsletter because you are a customer with us or because you have registered for it yourself. We therefore process your name and e-mail address to send you information and news. You can unsubscribe any time you get a newsletter. See the link for that under each newsletter. We keep your data for this purpose until you have unsubscribed.


  1. Transfer

Recipients of personal data

We share your data with the following third parties, including our processors:

  • Delivery and fulfillment services (distribution and shipping)
  • Email marketing services 
  • Cloud storage (data and back-up files)
  • Payment services (for orders)


Transfer to third countries

We try to process personal data as much as possible within the EEA, but sometimes we cannot escape using services from outside the EEA. These companies are located in an adequate country, as designated by the European Commission.

If they are not located in an adequate country, appropriate safeguards are in place or binding company regulations have been adopted. We follow the EU model clauses and standards. 



On our website you will find links to external websites. By clicking on a link you go to a website outside of this website. It may be that these external websites use cookies. We would like to refer you to the cookie or privacy statement of the relevant website.


  1. Your rights

We would like to inform you about the rights you have and the influence that you can exercise on the processing of your personal data. If you wish to exercise one of these rights, please contact us by e-mail via

Access, rectification, and erasure

You have the right to know what personal data we process about you and you may then request that it be rectified or deleted.


Restriction of processing

You have the right to ask us to limit the processing of your personal data, for example, if the data is no longer correct, the processing is unlawful, we no longer need your personal data or we await a decision on the objection you have made against processing.


Right of objection

You have the right to object to the processing of your personal data. If you object to the use of personal data for the purposes of direct marketing, we will no longer use your personal data for this purpose.


Data portability

You have the right to receive your personal data from us in a structured, commonly used and machine-readable form, so that you can transfer it to another party, if you have given us permission to process your data and when the processing was done automatically.


Withdraw consent

If we have obtained your data for a certain purpose on the basis of your consent, you may withdraw this consent at any time. Withdrawal of consent does not affect the lawfulness of the processing that occurred prior to the withdrawal.



If you have complaints about how we handle your personal data, we would appreciate your communicating this to us, or you can submit your complaints to the supervisory authority within your Member State.


  1. Security of personal data

We and our processors have taken appropriate technical measures to protect personal data against loss or other forms of unlawful processing. These measures provide a level of security that matches the data we process. These security measures include two-step verification on e-mail accounts and logical access control with passwords.


  1. Cookies

Cookies are used for the best possible operation of this website. A cookie is a small file that is sent by this website and placed by your browser on your device. The information that is stored in the cookie, can be sent back to our website, whenever you visit the website again. 


Social media

We want to make it as easy as possible for you to share the content of this website via social media. This can be done through a number of social media buttons. Read the privacy statements of the respective social media channels to know how they deal with privacy.

  • Facebook: []
  • Instagram: []
  • LinkedIn: []



In addition, a pixel of Facebook is placed via this website. This cookie will look at what you do on this website. This data is used to show more relevant ads for you. This Facebook cookie is stored for up to 5 years. More information about Facebook cookies can be found here: [].


Google Analytics
Because we like to know how visitors use our website, and we can optimize the use of the website, we use analytical cookies. We therefore place cookies from Google Analytics via this website. The information is anonymized. Your IP address is expressly not used. We cannot personally identify you. More information about the Google Analytics policy can be found here: []. These Google Analytics cookies are stored for a maximum of 2 years.


Switch off and remove

Do you want to disable or delete the cookies? You can do this via your browser settings. If necessary, use the help function of your browser to find out how you can do this.


  1. Amendments

We may have to change our privacy statement, for example because we have started using different methods. We will always publish the new privacy statement on our website. If the changes apply directly to you, we will also communicate the changes directly to you.